Thirsty Dawgs

UGA was the last SEC school to sell alcohol on game days, and revenue is up 32% a year later. I analyzed sales for the 2024 and 2025 seasons and grouped games by start time: on average, night games poured the most. In 2025 the primetime games against Texas ($957,506) and Alabama ($942,157) each brought in roughly $950,000, and the 3:30 p.m. Ole Miss game ($835,882) also topped 2024's best-selling game.